Case Studies

Kent State University builds open communications with their students through Twilert

Kent State University builds open communications with their students through Twilert

Kent State University at Trumbull is part of Kent State University's eight-campus system. It is one of the largest regional systems in the nation so Regional Campus students gain the advantage of an internationally renowned university with the friendly, casual atmosphere of small liberal arts colleges.

Their marketing team were looking for a way to follow the conversation about what was being said about them on Twitter and this prompted them to set up a Twilert account.

“We were looking for the ability to gather a comprehensive view of what was being said about our organization by our current and potential students, and other constituencies in order to answer their questions about programs, services and other matters related to our campus.

Twilert has allowed us to open direct channels of communications with those that may not have otherwise voiced a concern, opinion or question to a faculty or staff member, because of not knowing where to go, or who to speak with. It has also allowed us to establish a conversational tone and voice with our students that we may not otherwise have had, thereby showing them that we are approachable and here to assist and serve them.

Without hesitation, I would highly recommend Twilert. It does the work that most of us don’t have the time to do in gathering what is being said about our institutions in one place, allowing for an easy review of each day’s posts. Not only is it a great resource for that review and research, but it is also a great way to engage and communicate, thereby showing your followers you are indeed listening."

Robb King, Marketing Coordinator

kent state university

"Twilert has allowed us to open direct channels of communication with those who may not have otherwise voiced a concern, opinion or question because of not knowing where to go or who to speak to."

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