Case Studies

Universe never misses a conversation in their industry due to realtime Twilerts

Universe never misses a conversation in their industry due to realtime Twilerts

Universe is a social marketplace for events. They provide a platform which gives event organizers the tools needed to sell tickets, promote, and manage their events. They also help people discover things to do nearby, based on what their friends (on Twitter, Facebook and Google+) are doing. Working with over 32,000 event organizers worldwide, they are in a period of rapid growth.

“Our main purposes for using Twilert are to identify new business leads and to improve our customer service response rate. Because we’re the social marketplace for events and power social ticketing, our current and prospective customers constantly use Twitter to seek advice and search opinions related to our industry. Therefore, it’s vital for us to reach out to them so we can have an immediate impact in their discussion and a voice in their decision making process. Being able to find new business leads via Twitter (and Twilert) has enhanced our engagement with prospective customers and has allowed us to keep a strong customer service reputation on Twitter.

Twilert helps notify us to the relevant prospective customers’ Twitter activity in real time. This has previously led to new leads and in turn, new customers, as we’ve been able to improve our response times as well as be notified about conversations we likely would not have otherwise discovered.

There are two main Twilert features that our team has found most beneficial. First, the “AND” operator helps us condense the amount of results generated. This leads us to quality tweets and eliminates content that is not relevant. Second, the real-time alerts make a significant contribution to our communication with individuals. The ability to respond to questions immediately results in happy customers, an increase in sales, and better engagement on Twitter. Twilert offers many more features that we are looking forward to implementing within our business flows going forward.

Our advice to similar companies looking to use Twilert is that it’s essential for a brand to listen to their customers and be aware of what people are saying in their industry. Many conversations happen on social media platforms such as Twitter and it’s important to be present in those conversations to be able to optimize marketing, sales and engagement initiatives. Using a service like Twilert can help cut through the noise."

Craig Follett, Co-founder & CEO

Universe

"Being able to find new business leads via Twilert has enhanced our engagement with prospective customers and has allowed us to keep a strong customer service reputation on Twitter"

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